How to Buy Investment Pieces

I had the pleasure of spending a few sunny days in the south of France last weekend – and sprung at the chance of pulling my beloved transitional pieces out of hibernation. You know you’ve made a good investment when you get just as excited to pull your seasonal items out a year later as you were to buy them in the first place. So let’s talk choosing investment pieces.

Firstly, let’s just acknowledge that everyone’s threshold of what falls into the “investment” category will differ.  For me, the aim of the game is for my wardrobe to consist 90% of investment pieces – so I’m not focusing on crazy expensive designer handbags here (although they would also clearly come under the investment umbrella). What I mean by “investment” are good quality, durable items that you do usually have to splash out a bit more on, but importantly, their cost per wear will ultimately be minimal.

Cost per wear is literally the price of the item divided by the number of times you wear it. I don’t actually keep a tally of course, so I don’t have hard and fast stats to offer here, but I know that if I’ve worn a pair of £150 shoes every other day for the past year, their cost per wear is about a quid – i.e. pretty low.


I make these guesstimated predictions whenever considering buying a new wardrobe piece, but especially for items that I have to spend a bit more on (pretty much anything upwards of £100). This is me sporting some of my favourite investment pieces:


1. All Saints leather jacket – I bought this jacket as a treat with one of my first paychecks to mark the occasion of becoming a full-blown working adult. To say it was a considered purchase is an understatement – I’m pretty sure I sketched out my ideas and then returned about three jackets before I found the absolute perfect one (you don’t have to be this neurotic, don’t worry). I’ve now had it for a year and a half and worn it more or less every day in autumn and spring.


2. Ray Ban sunglasses – I had my eye on these for ages and even had a similar pair from Mango (at a fraction of the price) which I wore religiously last summer. My main hesitation with getting a slightly more pricey pair was that my two-year-old sister loves a good pair of sunglasses – to wear, to play with and occasionally to sit on. But I loved these too much – I purchased these and my sister got her own pair. Hopefully that will keep her away from these beauties!


3. & Other Stories bag – This leather beauty fits my mirrorless camera in (snuggly) but doesn’t look ridiculously large on me, like most camera bags. I briefly contemplated going for a full-blown designer handbag, but as it only ever comes out at the weekend, the cost per wear was a tad too high. I settled for the high-end of the high street instead and love it to bits.


How do you decide on which pieces to invest in?


  1. April 1, 2017 / 1:52 pm

    I keep a growing list on my phone of clothing I need. After a few days or weeks I realize I really don’t need the top I saw on instagram. From there I then keep the list with me when I am shopping or strolling through the city. If I find one of the items that has been on my list, from a a quality store then I buy it =o)

    • curatedtheory
      May 8, 2017 / 8:44 pm

      Yeah I keep a list on Evernote and take a similar approach 🙂

  2. Jenny
    April 7, 2017 / 12:46 pm

    I love investing in my accessories and jackets and don’t regret doing so one bit!! I done the same as you and got 2 different styles of leather jacket from Allsaints as I find the sizing very large fitting so went with the one I thought I wouldn’t like and wear it almost everyday xx

    Jenny | X

    • curatedtheory
      May 8, 2017 / 8:49 pm

      And their shops are dark so everything looks different in-store to what it will look like at home / outside!

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