Setting Intentions for 2019

It’s February, I hear you say, a little late to be setting 2019 goals don’t you think? Well, turns out I don’t think. Granted, the goal setting month is over – but if, like mine, your January was a little overwhelming, or if you were in denial about another year being over, or if the January blues led to levels of CBA being particularly high… then hop onboard and let’s do this together. No time like the present!

I’ve recently come across a theory that setting intentions, rather than goals, is a more effective way of actually achieving progress. Intentions are behaviours, rather than end points, and are often more incremental than goals. I’ve set a whole bunch of intentions for 2019, and the three below are the most relevant for this blog.

Become an expert in sustainable fashion

As outrageously ambitious as that statement sounds, I actually think this is a necessary ambition. I can’t prance around purporting to be passionate about something without understanding its true meaning, its depth and the extent of its effect. Passion without knowledge isn’t passion at all, it’s puppy love, infatuation at most.

I want to know everything there is to know about the impact the fashion industry is having on the planet, its people, its animals, world economies, human rights. I want to know more about the people who are trying to make a positive impact and the technologies they are using to do so. I want to read every book, stat, report, watch every interview, every documentary, listen to every podcast that might somehow be relevant. I want to know how best you and I can make a difference. I want to share my learnings on here.

Ambitious, I told you. But the difference between this being an intention rather than a goal is that I see “becoming an expert” as a process rather than a finish line. So every step I take on the path in itself fulfils that intention, irrespective of whether I ever actually become an expert or not.

Be intensely creative

Like many people do, I started this blog a while back as a creative outlet. A career in corporate law has the tendency to shrivel the right side of your brain to a prune. No more, I say. This is a muscle that needs to be worked.

I’m trying to adopt the habit of making a creative product every week – this can be as small as a doodle in biro in the middle of a meeting, or as big as planning / filming / editing a YouTube video. 

Hopefully, this will translate directly into more interesting content on this blog.

Be religiously consistent

I have many good traits – consistency is not one of them. This blog proves to be a prime example if you look at the time gaps between the posts (please don’t, honestly it’s embarrassing). The aim here is to be consistent with not just posting, but with my intentions as well. Be consistently creative. Learn consistently about the sustainable fashion world. Share consistently.

If I get a post out on a weekly basis, I will be a happy woman. If they are consistent in quality, I’ll be even happier. But sometimes this mantra comes in handy: “don’t let perfection get in the way of getting things done” – and you have to let that last little detail go in order to consistently get something out.

Have you set goals or intentions for the year? What are they? I’d love to read yours in the comments / on your own blog.


  1. February 13, 2019 / 12:38 am

    Can’t wait to read all of the upcoming posts!

    • curatedtheory
      February 20, 2019 / 10:50 am

      Thank you Terka 🙂 Excited to be writing again!

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